Veteran Producer-Leader Aligns with CineNow’s ₹1,350 Crore IP investment vehicle to Build Institutional Capital Architecture for Indian Cinema.
New Delhi [India], June 8: CineNow—India focused first institutional IP vehicle for the film industry, backed by a ₹1,350 crore corpus, announced the association of Abhay Sinha as a founding member of its Strategic Council. Sinha is the President of the Indian Motion Picture Producers’ Association (IMPPA), the President of the Film Federation of India, and the Vice President of the International Federation of Film Producers’ Associations. He is one of the most senior and respected institutional voices in Indian cinema. The announcement marks a defining moment in CineNow’s mission to transform the way Indian film IP is financed, valued, protected, and monetised. Abhay Sinha’s CineNow association is a signal to the Indian film industry that the shift from informal dealmaking to institutional capital architecture is underway.
CineNow’s proposition is straightforward: Indian film IP should not be treated as a one-off stake dependent on a single Friday opening, a single buyer, or a single release window. It should be structured, staged, and managed as a scalable asset class. The ₹1,350 crore vehicle offers institutional-grade governance mechanics, slate-level diversification, and capital that can be deployed at multiple stages of a film’s development, from concept and script through production, release, and long-term library monetisation.
About CineNow
CineNow is a ₹1,350 crore India-focused intellectual property investment vehicle structured for the film industry. The vehicle is built on the premise that Indian film IP across theatrical, digital, satellite, music, and library rights can and should be managed as a serious, structured asset class. CineNow offers producers institutional capital architecture: slate-based diversification, staged deployment, governance discipline, and value-timed monetisation across a film’s full lifecycle.
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