Producer Shailesh Parihaar’s ‘Jhaad Phoonk’ Creates a Buzz on OTT; Horror Story Wins Audience Appreciation

Horror and suspense have always fascinated movie audiences, but when a gripping story combines fear, mystery and a meaningful social message, it creates an even stronger impact. Producer Shailesh Parihaar’s recently released Hindi horror film ‘Jhaad Phoonk’ is experiencing just that kind of response on OTT. Streaming on JioHotstar since October 30, the film is attracting audiences during the festive season and has been trending at No. 2 overall, after the English film ‘Obsession’, while securing the No. 1 position in the Hindi films category.

Shailesh Parihaar, who hails from Jodhpur and doing bussiness in Mumbai, is delighted with the response the film is receiving. For him, the appreciation goes beyond its trending position. ‘Jhaad Phoonk’ is not just another horror film designed to frighten audiences; it also explores an important subject — the difference between faith and blind superstition. The film uses the engaging elements of horror and suspense to bring attention to a social issue that continues to be relevant in society.

According to Parihaar, entertainment remains the most important aspect of cinema, but a film becomes even more meaningful when it also encourages audiences to think. Faith and belief have an important place in Indian society, but when faith turns into blind superstition, it can lead to serious consequences. Through ‘Jhaad Phoonk’, the makers have attempted to explore this sensitive subject within an entertaining horror narrative.

Sharing his thoughts on the film’s OTT response, producer Shailesh Parihaar says, “As a producer, it gives me immense satisfaction to see audiences appreciating our film. Entertainment should always be the first priority of cinema, but if we can use that entertainment to bring an important social subject to the forefront, it makes the experience even more meaningful. With ‘Jhaad Phoonk’, we have tried to highlight the difference between faith and blind superstition through an engaging horror story. The response on JioHotstar during the festive season and the film’s continued popularity are extremely encouraging for the entire team.”

The film’s popularity is also being supported by its performances. Yashpal Sharma delivers an impactful performance that adds considerable strength to the narrative, while Sumbul Touqeer Khan makes a distinct impression with her portrayal. Veteran actress Padmini Kolhapure brings her experience and screen presence to the film, while Harsh Rajput and Apratim Singh contribute to its suspenseful and mysterious atmosphere.

Produced under the banner of Niiv Entertainment India Pvt. Ltd., ‘Jhaad Phoonk’ is directed by Rajan Ramgopal Verma. Shailesh Parihaar is the producer, while Vrundaa Brahmbhatt serves as the co-producer. The film features Yashpal Sharma, Padmini Kolhapure, Sumbul Touqeer Khan, Harsh Rajput and Apratim Singh in prominent roles.

With its combination of horror, suspense, mystery and a socially relevant theme, ‘Jhaad Phoonk’ has carved out a space for itself among OTT audiences this festive season. For Shailesh Parihaar, the film’s growing popularity is not just a matter of rankings; it is also an encouraging sign that audiences are willing to embrace stories that deliver entertainment while raising meaningful questions about society.